Internet competition has evolved to the point where the best measure of a company's on-line effectiveness is its ability to get to the screen's surface, capture an audience, and convert attention to revenue.

Business must look to the Internet as a venue for commerce. The web offers opportunities to conduct complex economic transactions with the comfort and personality of a neighborhood store.

Moreover, a firm needs to communicate by creating dialogue with its audiences to establish itself as a trusted on-line resource.

With information-rich content and dynamic design, a site can evolve into a place that responds, informs and entertains.

Through seamless interface and responsive interactivity, a site can create a sense of community among its users — engendering brand loyalty and consumer confidence. Individuals return eagerly and regularly.

© 1998 The Buoyant Company, Inc.